HER plans and prices
| Plan | Indicative price | What you get |
|---|---|---|
| Free | $0 | Matching, Messaging, Community feeds, Events |
| HER Premium | ≈ $15–30/mo | See who likes you, Advanced filters, Incognito, Unlimited swipes |
Prices are indicative US prices checked September 16, 2026. Apps often charge different amounts by country, age, platform and plan length — confirm the final price in the app before paying.
What’s free on HER?
- Matching
- Messaging
- Community feeds
- Events
Is HER worth paying for?
Start free for a week or two. Upgrade only if you are getting matches but want more visibility or to see who liked you — the free version is enough to find out whether HER works in your area.
How to save money
- Check the price on both iOS and Android if you have access — it can differ.
- Longer plans are usually cheaper per month.
- Watch for new-member and holiday promotions. See HER free trial options.
- Turn off auto-renewal right after buying if you only want one term.
How to cancel
Need to leave for good? See how to delete your HER account.
Cheaper alternatives
| Site | Rating | Best for | Free version | Paid from | Link |
|---|---|---|---|---|---|
| Hinge | Finding a relationship in your 20s and 30s | Yes | ≈ $30/mo | Visit | |
| Bumble | Women who want more control | Yes | ≈ $15/mo | Visit | |
| Tinder | Meeting lots of people fast | Yes | ≈ $10/mo | Visit |
Frequently asked questions
Is HER free?
Yes. The free version includes matching, messaging, community feeds, events.
How do I cancel my HER subscription?
If you subscribed through the App Store or Google Play, cancel in your phone’s subscription settings. If you paid on the website, cancel in your HER account settings. Cancel any App Store or Google Play subscription separately.
Why is HER more expensive for me?
Many dating sites vary prices by country, age, platform and plan length. The price shown in your app account is the one that applies to you.